Thursday, December 4, 2008

Holiday Buzz!

What could possibly make a better gift this holiday season? Yes, I know, finances are tight and times are tough for everyone, which is why the answer to that question is easy: Give books!

And now genius book marketer MJ Rose has come up with a fabulous campaign for the holiday season. The idea is to post blog ads that advertise the fact that books make great holiday gifts. At under $15, you can't buy enjoyment for less!

So, she got a bunch of her author friends together and created a massive campaign that you'll see on all of your favorite blogs: PerezHilton, Dlisted, you name it! Overall, the campaign will result in 500 million - that a 1/2 billion - impressions altogether over the 31 days of the campaign. See, I told you she was a genius!

So what are you waiting for? Get out there and buy some books!

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