Monday, May 11, 2009


Well, in the wake of devastating disappointment, I now have my new television obsession all lined up for next year. One word: GLEE! It's brought to you by Ryan Murphy, the guy behind Nip/Tuck, but this looks a little more like his previous effort, Popular.

The way Fox is promoting this new musical comedy is nothing short of genius. First, they've got trailers running throughout their prime time schedule. Next, they've put an extended trailer, which you can see below, on the web. (And I promise you, if you watch it, you will be hooked. Immediately.) And then, finally, they're doing a sneak peek of the first episode of the show on May 19th at 9pm.

But that's only the start of it. Fox isn't actually airing the show until the fall, which means that all of this viral marketing will do its job over the spring and summer. By the time fall hits, the buzz will be exploding for the show. (Well, that's the plan, at least....)

Kind of brilliant, right? It's like the book giveaways I love to do. The best way for an author to get a fan for life is to have that reader actually read one of their books. And Fox obviously has so much faith in Glee that they're willing to bet that once you check out one episode, you'll be hungry for more.

So, check out this extended trailer. But, I'm warning you, you may end up just as hooked as me!

So, what do you all think? Brilliant marketing plan? Or do you think people will be burnt out before the show even starts?


Okibum said...

You have showed me my new favorite show. It looks great! :-)

Kristi said...

This looks and sounds great! Thank you for sharing it with us! My daughter is gonna be hooked when I just tell her about it. I can see what will be on our DVR this fall.